Derrida and Deconstruction

Hello readers,

 Warmly welcome to my blog.  Here I have mentioned the term Deconstruction which is coined by Jaques Derrida. Some fundamental implications are given below in the blog. So, I tries to imply deconstruction on advertisement and poem as given in description. For more information regarding deconstruction views the the another blog of Dr.Dilip Barad sir to click  here.

About Author 

Jacques Derrida
( July 15 ,1930 - October 9, 2004) 

Jaques Derrida was French philosopher best known for developing a form of semiotic analysis and he coined the term 'Deconstruction' which directly connected with the text and development in the context of phenomenology.  Although, he associated  with 'post structuralism' and 'postmodernism'

What is Deconstruction?

Deconstruction  is a  theory and   practice of  reading, which questions and claims to ‘subvert’ or ‘undermine’ the assumption  which  provides the  system  of  language  and it  provided  grounds  that establish the boundaries, the coherence or  unity, and  the  determinate meaning of a literary t ext. Therefore,  the reading of deconstruction it sets the force within the text.

In New Criticism, the attention was shifted from the writer to the work of literary text; the process is continuously going  on with textual analysis,  became more important than extra textual information.  Therefore the author disappeared and only the text remained.  In this process the importance of the reader and his understanding always increased. Now only the reader rules the supreme and the validity of his reading can not be challenged. 

Translation of Deconstruction 

There is the point that Derrida wants to transform the way people think and so, the entire structure of Western thoughts has to be transformed,  that is what Derrida wants to emphasize, he takes high degree project of deconstruction. which he wants to translate into French from German and explaining in the famous later a Japanese friend was a professor Izutsu, who wanted to transform to translate a French text of Derrida into Japanese

He wants to know how to translate disconstruction, how does deconstruction happen on it own is not deconstruction but inquiry into the limits of philosophical system is coherence condition Which produced philosophy system are the conditions which are putting a limit to it. Derrida argues which produced an intellectual system, based on the distinction of binary oppositions,  the same position is responsible for doing both oppositions.

Infinite play of meaning:- 

Derrida deconstructs the metaphysics of presence and there is no presence of truth is prove that the structurality of the structure does not indicate a presence above its free play of signs.The relationship between word and its meaning is not natural and it conventional. For example sister is a word which has no relationship with person but it conventional that cannot word sister.

Any words can uses to talk about anything that connects a word with its meaning or as a single bit its meaning is the convention and convention is always social so Derrida said meaning of words is nothing, but the another word. 

The freeplay of signifiers, “a field of infinite substitutions in the closure of a finite ‘ensemble’ permitted by the lack. 

The word interest is meaning like a noun attraction hobby money and advantage etc what do you mean by word and it understands the meaning of word is that of another word and we think we have understood but the meaning of a word is a group of other words like finance and it has another  word.

so it has no final meaning to any word and all words leads to another word for Saussurian ideas that is sign is equal to signifier which signifies something but didn't sign is a free play of signifiers, signifying nothing so meaning postponing ultimate meaning it called in infinitive play of meaning.Tendencies meaning continuously the meaning by reminding under impression and found the meaning. John Sturrock said that 

“a prevailing and generally unconscious ‘idealism’, which asserts that language does not create meanings but reveals them, thereby implying that meanings, pre-exists their expression

Example of Deconstruction

 I have mentioned the one advertisement and implied the term of deconstruction on it.

In the Advertisement the problematic is  to understand  easily the central  idea of Colgate and for healthcare, Because normally we see that  when the free play of signs is works on this advertisement than  it gives the another meaning.  But they used another way to say about dental care but the idea of war is totally different from health and human values.  As  it associated with this quote of John Sturrock, 

“The resort to language or sign entails, we know the loss of all uniqueness and immediacy. The sign is not the thing in itself”. 

Basically the advertisement is about the Colgate but it has hidden meaning behind curtains. Here the word and sign is not signifying the idea of Colgate but  the way they present the  word and sign which deconstructs  it. so language provides the grounds to see in different ways and meaning work under the impression to found the new meaning. 

Another thing is that if something is going to happen great & any kind of reforms that is always connected with 'Man'. There were no woman at all to  fight against enemy of social control. Cultural materialist things involved in the advertisement because the Materialist way they used the language and it has got ability to unmask the hidden ideological agenda. 

 It connected with the political background which is in a present situation as the political figure try to build a military force and spending money over the to build weapons, missiles and other variety of things. As it relates to the political traps to modify the mind of people or brainwash of  people. In similar ways which they wanted to do. And to inform the people to in different ways that the Importance of weapons to control the enemies.

Like "The government will spend USD 130 billion for fleet modernisation in the next 5-7 years across all armed forces," the official document stated. Multiple military sources said the government's aim is to invest in capabilities so that armed forces can effectively deal with any possible threat from either China or other countries.

Thank you.....