Frankenstein and Market

Hello friends, 

Warmly welcome to my blog.  I have pin down some of the following ideas as how in contemporary time writer marketing their book on online platforms and how it get influenced on people to read his or her books. So here I have mentioned shashi Tharoor and his marketing strategies of selling books.

■ Shashi Tharoor and his Market

Shashi Tharoor born on 9 March 1956. Is an Indian politician, writer and a former international diplomat who is currently serving as Member of Parliament, Loksabha from Thiruvananthapuram, Kerala, since 2009. He was formerly Under-Secretary General of the United Nations, and contested for the post of Secretary-General in 2006.

Even greater importance than the history and politics in this novel is Tharoor's interest in language. Through his many linguistic and literary games—such as the novel's self-reflexivity and the frequent spot the allusion game. 

■Writing style and way of expression through his novels:-

Tharoor exposes the power of language as a tool of the colonial process while at the same time pointing the reader back to literature. History and politics, the novel seems to suggest, are best understood via literature (the Mahabharata, for example). This is a neat conceit which also privileges Tharoor's own text.

In second novel, Tharoor casts his satirical eye over Bollywood, India's popular, Bombay-based cinema industry. The novel closely follows the career of Ashok Banjara, an Indian film hero who despite the mandatory disclaimers is clearly based on India's superstar of the screen, Amitabh Bacchan and his rise to fame, his marriage to an up-and-coming young heroine, his many affairs, his vast wealth, his flirtation with politics, and so on. 

Interspersed with Ashok Banjara's own story and ultimately indistinguishable from it are the plots of the various films in which he stars. The novel is at once a comic tale about the Indian film industry, a homily on greed and ambition, and a highly entertaining look at the boundaries between fiction and reality.

Tharoor's early stories some of which he wrote as a teenager for Indian mass-circulation periodicals and a two-act play have been published in The Five-Dollar Smile. The stories, which treat such issues as racism "The Boutique" hypocrisy "The Temple Thief"and gender stereotyping "City Girl, Village Girl" show signs of the language skills which Tharoor exploits to such great effect in The Great Indian Novel. 

"Twenty-Two Months in the Life of a Dog" is a short play about abuses of power during Indira Gandhi's Emergency which lacks the satirical and political bite of a novel like Nayantara Sahgal's Rich Like Us, which covers the same territory. 

Tharoor has also written a work of non-fiction, Reasons of State: Political Development and India's Foreign Policy Under Indira Gandi, 1966-1977, which examines the making of Indian foreign policy.

Through we Concluded that shashi Tharoor focused on the current situation and how political influence was ruled over time. So he has been given expression and pay attention toward the public what they wants to know.  Because those who know that what reader wants they become successful writer.

Marketing of books 

Media Placement

Coordinating book reviews, interviews and other features with a variety of print, online, radio and television outlets to maximize exposure this all the things we find in marketing strategies of shashi Tharoor as have pin down here one regarding it.

Digital Marketing

Creating strategies online advertising to boost sales by driving traffic to his website profiles and book purchase is page this all the things have done by Shashi  Tharoor and he also has very strong bond to expand his reader of books .

Social Media

Branding the book on Social Media and creating content for online audience and organising book bookstagram, campaigns with need social setup training for full services are to get active and bookseller is also important thing which helps to increase the reader on a social media . It attracts people to read the novel.